The Welsh Rugby Union is on the brink of confirming Dave Reddin as its new director of professional rugby — a pivotal appointment that comes at a time of crisis and transition within the national set-up.

Reddin, who made his name as England’s fitness coach during their triumphant 2003 World Cup campaign, has emerged as the frontrunner to lead Welsh rugby into a new era. 

His appointment could be officially announced within days, with WRU leaders viewing the role as essential in stabilising and revitalising the professional game in Wales.

A seasoned performance strategist, Reddin boasts a decorated résumé across multiple sports. 

Following his success under Sir Clive Woodward with England, he remained a key figure within the RFU for eight years. 

He later held top positions with Team GB — overseeing preparations for the record-breaking London 2012 Olympics as director of performance services — and transitioned to the Football Association, where he held several senior posts.

His portfolio at the FA spanned numerous areas: physical performance, medical services, player analytics, nutrition, and team development. 

He eventually rose to become head of team strategy and performance before departing the organisation in 2019.

Although he has no direct coaching or talent development background within rugby, Reddin's cross-sport experience is considered a strength by the WRU, who are eager to modernise and professionalise their approach after a dismal run of form.

Wales' men’s team has slumped to 17 consecutive Test defeats, a streak that began during the 2023 Rugby World Cup and culminated in back-to-back wooden spoons in the Six Nations. 

READ MORE: Neath Issue Barbed Congratulations To Cardiff After Nigel Walker Declares EDC Verdict

Following Warren Gatland’s resignation in February after a 22-15 loss to Italy in Rome, Cardiff boss Matt Sherratt stepped in as interim head coach for the remainder of the championship — a run that ended in a 68-14 home defeat to England.

Chief executive Abi Tierney is also actively searching for Gatland’s permanent replacement, with Bristol’s Pat Lam currently the bookmakers’ favourite. 

Other names being considered include Franco Smith, Michael Cheika, and Simon Easterby. 

Whoever takes the job will likely work closely with Reddin, who is expected to play a central role in the selection process.

Reddin’s potential appointment is not without its past controversies. 

In 2017, during his tenure at the FA, an anonymous bullying allegation was made against him. A year later, the FA addressed the matter publicly:

“In October 2017 the FA received an anonymous letter raising certain concerns in relation to Dave Reddin. The FA took all of the allegations raised very seriously and undertook an investigation. We are entirely satisfied that the matters were appropriately investigated and concluded.”

READ MORE: No Coach, No Strategy, No Future . . . And No-One At Home At The WRU

In rugby, he was awarded an MBE in 2004 and accompanied the British & Irish Lions as fitness coach under Woodward on the 2005 tour to New Zealand. 

His experience working alongside elite athletes and managing high-performance environments across rugby, football, and Olympic sports makes him a credible figure to steer Welsh rugby through its current challenges.

“Dave Reddin is someone who’s done it all in elite sport — from World Cup glory to Olympic excellence,” one WRU insider noted. “It’s now about bringing that mentality, structure, and long-term thinking to Welsh rugby.”